Launching the Octopus

Now there’s a vision. 3 – 2 – 1 – Launch the Octopus! Fwoosh! Slooo-ooop, plop!
I can’t imagine they’d be the most aerodynamic of beasts. Still, with this vision in mind, the day is almost here where Tedrick rides the waves once more.

Launch day used to be a nerve busting time, a time where I’d be chewing my nails down to their stumps, where I’d be dreaming about spell checking issues and front cover problems and waking up in the middle of the night because I used the passive tense. No jokes. This business really gets inside your head.

Now I’m a little more relaxed with the whole affair, and that’s mostly because I’ve gotten some of the processes in place to ease things through. Setting time aside for drafts for example, means the book isn’t rushed. Starting the front cover design early on means I can iterate through a few sketches first, try out a couple and decide. Then there’s the uploading to the various distributors with their different formats and requirements.

It’s all very taxing, but at least there’s a way to ease through it all.

Lastly, the concept of the ‘pre-order’ has been a boon. The actual intent of the pre-order is to give time and a platform to shout out the book, build some interest, get some search-engine stuff going – that’s great, and I’m working to be better at that, but what I really love about it is that it gives me a deadline. Not a soft ‘yeah, I’ll have this by next month’ deadline but a real ‘you’d better get the damn thing right by August 13th’ deadline.

And that keeps the focus.

Five Rules to Make a Deadline

In the previous post, I explained that Deadlines are a necessary tool to keep yourself on track so as to make your dream a reality. Being honest with yourself is key, but that brings up an important point: The creation and maintenance of Deadlines is just as important as the fulfillment.

Imagine this scenario: You want to publish a book by Christmas and it’s the start of November. You set yourself the Deadline of first draft by end of December. Second by December 15th. Third by 20th. Cover by 22nd and the publication by 24th. Whew! You busted your hump and drank way too much coffee and typed until your fingers bled, but you made it, right? Right?

Result = Shemozzle.

Why? What went wrong? You adhered to the Deadlines and you hit each one! Yeah, sure. But at what cost?

Firstly, your book is going to suffer. Unless you’re talking about a short story (and even then…), it will be rushed. It will be incomplete. Like a stew, a book needs a chance to simmer and reduce. It has to be tasted along the way to adjust the seasoning, the spices, the ratio of meat to vegetables.

Secondly, you’ve burnt yourself out. Yes, it’s essential to keep yourself motivated and moving, busting through Writer’s Block and keeping distractions away, you do need down-time. Sanity is expensive.

In short, if you’re putting all you’ve got into squeezing out an unseasoned, bloated sausage, then that’s exactly what you’re going to get.

Trust me, I’ve done it.

Here’s the deal – the first part of making Deadlines is to understand their purpose. A Deadline is a tool that you can use to stay on target to turn your dream into reality. The Deadline does not drive the book, rather it assists the author.

#1 Content drives the Deadline

The dog wags the tail. The hammer strikes the nail. The Book determines the Deadline.

The date of release of a publication is dependent upon the content of the publication, not the other way around.

“I’ve got a romance novel, so it must be up by Valentine’s Day.” No.

“This horror story will go great for Halloween.” No.

“The anniversary of the Treaty of Versailles is the ideal time to launch.” No, no and three-times no.

The problem here is that this attitude is giving all the power to the Deadline, and none to the Author. The Deadline, after all, is lazy. All it needs to do is point to a date and make you feel terrible that you’re about to go over. Who’s doing all the work? The Author is. How much work is involved? That depends on the size and scope of the book.

If you’re talking about an historical novel, there’s going to be a sizable chunk of research required. Notes. Cross checking. References. Interviews.

If, instead, it’s a romance, the steamy scenes and character development need a lot more than a cursory glance.

In short, the book will take as long as it needs to take. If you force the book to conform to an arbitrary date, then something will inevitably be cut out.

#2 Be practical.

I can type fast. I can’t break any records, but I can pound the keyboard at a solid clip if I’m on a roll. Does that mean I can divide the total number of words I wish to write and divide it by my average word per minute score to find out how long it’s going to take me? Yes, that would make mathematical sense, but in a practical sense it’s far from useful.

Let’s say you type at 60 words per minute. For an 80,000 word novel, you’re looking at 80k / 60 wpm = 1,333 minutes or 22 odd hours. Less than a day! Hotdog, let’s crank out a library by the end of the year.

You can see straight away where the problem lies: No one is going to type, non-stop, at one word per second. Heck, even while writing that last sentence I stopped and thought, corrected an error or three, and planned what I was going to write next. The reality is that your rate of writing is not going to be 80k words per day. Not even 10k.

Base your estimates in reality. If you can, on average, push your commitments around enough to squeeze out 500 words per day, then you’re on a good trot in my books.

80k words / 500words per day = 160 days or about 22 weeks. Now that’s a lot more realistic.

The rule here is to determine what is an achievable, maintainable rate of progress, not some theoretical maximum.

#3 Be honest.

There’s the external, physical reality to contend with, and there’s also your own abilities, failings and commitments to take into consideration. You’re not a machine, you’re a person. It’s not a matter of flicking the creative switch, leaving your fingers to type for an hour and then turning the switch off.

There are distractions. There are emergencies. There is the constant reshuffling of priorities. The boy comes in with a tummy bug. There’s an open for inspection on the weekend. You have to stay back an hour at work. You find out, firsthand, the tummy bug is contagious. Ew.

All that and more.

Your 500 words per day is looking a little shaky. You know what, let’s drop it down to 400 words per day, and give yourself a 20% buffer zone. That means if you happen to bottom out one day in five, you’re covered.

You can argue that it can go the other way, that there are times when Aunty Mavis cancels her booking and won’t be coming over for the weekend. That frees you up, and you can do more than your quota. This is true. Averages says that you will win. Sometimes.

From my experience, though, any free time available is quickly sucked up by other tasks. Aunty Mavis isn’t coming down? Then get cracking on cleaning up the garage. Pick up that list of Honey-Dos. Nature abhors a vacuum and the same can be said for disposable hours.

If you happen to reach the Deadline beforehand, bully for you! That’s great! Crack a beer and pat yourself on the back. Budget for a 20% buffer, and you’ll save yourself a lot of heartache.

#4 Create Milestones.

You’ve done the maths and factored in a buffer and you’ve made a deadline for your first draft.  Turns out it’s a good 26 weeks away. Might as well be Christmas, right?

The 26 Week mark is your Deadline, the target you must hit, but it’s so far away. How do you know, after you’ve gotten started, that you’re on track? This is where Milestones come in.

Remembering that Deadlines are a tool to keep you on track, not for punishing yourself, think of Milestones as reminders that you’ve committed to finishing what you said you would, when you said you would. Everyone else who wants something will make noise at you, post reminders, nag even, but a Deadline really only gets vocal as you approach it.

Milestones give your Deadline a voice.

More than this, though, they highlight early on whether you’ve bitten off more than you can chew. If, by the end of the first week, you haven’t crank out 2000 words when you said you would, then something might be wrong. If, by the end of the first month, you’ve not finished two chapters like you said you would, it’s time to reassess.

While Deadlines are hard and fast, Milestones are more flexible, kind of like a mid-term report card. If you create your Milestones when you create your Deadline, you can plot these on a calendar and refer to them regularly.

I don’t like going into word count too much, so my Milestones tend to be based on structure and Chapter count, but nothing says you can’t have both, or something else entirely. Heck, if you’re doing a multi-arc story, you might consider the completion of one arc a milestone.

#5 Adapt.

Deadlines are commitments. If I commit to finish my first draft in six months, and the second draft by the following month, and the third by the month after that, I’m setting myself up for failure.

Why? Because I don’t know what I’m going to be like in six months. I don’t know what I’ll be like the month after that. There’s a jolly good chance I’ll be rushed off my feet, incapable of doing anything!

The lesson here is to commit to the next Deadline in sequence, not all of them at the start. Plan for them, sure. Set up the expectation with a fuzzy “I’d like to be finished by about… July”. That’s good, since it gives you a general goal.

But don’t say, “I will have everything done by July 14th” before you’ve even commenced. Instead, commit to shorter deadlines. “I will have the skeleton of the plot and structure by April 11th.” Doable? Yes. Reasonable? Yes. When you reach that Deadline, look to the next one. “I will have the first draft written by August 10th”. Doable and reasonable? Yes and yes. OK.

When you reach August 10th, and you wearily click the ‘print’ button, then step back and look to the next Deadline. You’re knackered. You’ve been burning the midnight oil. You need trolleys to carry those bags under your eyes. Can you keep up the same speed? Heck, no. Need to give yourself more time to do the second draft? Yes, please! Reassess and adapt the deadline to how you are after each completion.

Adapting also comes in the form of learning about yourself. Naturally, you’re going to get faster at writing, at correcting and editing, at formatting and the like. The time taken to create a skeleton plot and structure this time around is going to be less than last time. If you’ve got a series, and you’ve already introduced characters and places, you need even less time for their development.

If you’re writing about a topic on which you are well versed, it’s going to be heck faster than if you need to stop and research every other page. If you’re used to writing short stories and you want to tackle a novel, consider that it’s not a linear relation between time taken and word count and so past performance may need an extra buffer when it comes to doing something unfamiliar.

In short…

  1. Rushing to completion is bad for the book, bad for you and bad for your audience
  2. Be fair and honest with yourself and your abilities
  3. Consider all of your commitments
  4. Use Milestones to keep yourself on track
  5. Create Deadlines adapted to your current situation

One must be disciplined when it comes to following Deadlines, so ensuring that they are achievable at the point of creation is essential to success. Creating iterative, shorter Deadlines rather than a few, long ones will allow you to reassess your progress regularly and give you breathing space.

Being honest and practical, using reality to drive the Deadline rather than desires will give you the best chance of meeting your goals, and, at the same time, gives you a solid base upon which to base future estimates.

Self-Imposed Deadlines

The deadline to get Portsmouth Avenue Ghost up on pre-release was the 21st of November. I hit that deadline. Great. Yay me. Well, I didn’t hit it as much as I flopped messily against it, exhausted, frustrated and strung-out. With everything else that’s going on, the point of hitting the ‘upload’ button on Smashwords felt like an afterthought.

Who made that deadline, anyway? What’s the point of it? Why bother putting myself through the wringer just to hit some arbitrary date scrawled on a whiteboard? Doesn’t that turn writing into a chore?

Let me answer those one by one: I made the deadline. I made a date for the first draft. Then, when I reached that, I made a date for the second, then the third and also for the cover.  Finally I made the deadline for the pre-release.

The point is that by making dates and tracking my progress, I force my focus onto getting that task done. I then prioritise writing over, say, playing video games or watching television. The priority game also comes into play when I’ve got other creative tasks on the menu, like making You Tube videos or drawing or painting or crafting.

Sounds good, right? Keeping myself on track, avoiding the pitfalls of procrastination and distraction. It’s more than that, though. There’s this thing called Reality.

Most decisions are beyond me. It’s often not a matter of ‘I can do this, or I can do that’, rather it’s ‘I must do this and must do that’. See the difference?

The real question is why do I threaten my health and sanity just to reach some uninteresting date imposed by no one other than myself? It’s quite simple, really. I have commitments. I have to work, no questions. I have to take care of my family, no questions. I have to deal with emergencies and chores and errands and last-minute things. There’s no choice about that.

If I want anything of my own to be accomplished, then I have to afford it a status of ‘has to be done’, otherwise it can’t compete against the rest.

And, yes, it does turn writing into a chore. If I was writing for myself or for a friend, it wouldn’t be a big deal, but I’m writing for a bunch of people I’ve never even met. I’m putting my name to a book that can be read by some guy on the other side of the world and he expects that what he gets passes a basic standard, and, more than that, expects it to be entertaining or informative. He won’t be as forgiving as a friend or relative. My credibility is directly linked to his enjoyment of it.

You’re damn right it’s a chore. It’s bloody hard work!

Imagine you’re making a batch of home-brew beer. There’s the cleaning and the sterilising, and the washing and the cooking, checking up on it, then the bottling and capping and storing it all under the house and checking again at intervals. It’s hard work, for sure, and one could easily pop down to the store and buy a slab, but that’s not the point, is it?

Deep down we want to create something. We want to put ourselves into what we do, express ourselves creatively, make something from nothing. That’s being human. Not all creative endeavours benefit others, of course, but those that do must be taken seriously.

A sketch on a napkin or a ditty in one’s head remain just as they are until they get turned into something ‘real’, in that they get taken seriously. The ditty gets engineered into a song. The sketch gets worked into a painting. Time and effort, lots of both, must be spent making something from nothing, creating things that never existed before we applied what God gifted us. Otherwise those little bursts of creativity stay on that scrunched up napkin and eventually get forgotten about.

Believe me, it’s all too easy to pretend that it doesn’t matter. You can think, “Ah, I’ll miss it by a day. Big deal.” It is a big deal. I’ve missed many deadlines and, each time, I kidded myself that there was nothing more that could have been done.


Each time there was something I could have done. Without exception, every time I looked back, with honest eyes, and understood that I had left things too late, wasted time at the beginning of my project, spent too much effort doing trivial tasks. I could have done more and I could have done it better. Criticising myself retrospectively (another useful tool) means that, now, I reach my deadlines.

Deadlines are a front-line weapon against Entropy. They are an essential tool to make stuff real. Use them honestly and they’ll keep you honest.

Borobo Reef – Nearly There!

Tedrick has come a long way. I had the 20th of April marked down as the cut-off for the second draft and I’m chuffed to say that I’ve hit it! I’d pop a champagne but instead I’ve popped a few vertebrate, and I’m well behind on a whole bunch of other things, like making Joey a petrol station.

Heck, I only just made the Easter eggs in time this year (actually, I’m down by four. Sorry.)

But phooey to that! I’m just glad that I’m actually ahead of the game for once.

Sweet. When’s it out, Jez?

The final draft is deadlined for May 10th, so expect the release to be around mid-May. There’s a metric tonne of things that need to be done in the meantime. Now, I know I’ve drummed up Smashwords a lot, and don’t get me wrong, I’m going to be using them again but… and it’s a big but…

But I’m going to try out Amazon KDP. There, I said it. I don’t approve of their policies, I’m not a fan of the whole ‘thou shalt not’ that they brandish with a big stick, but they do offer some interesting services for independent authors.

It’s going to be one of those ‘suck it and see’ things. As for the hard-copy, I’m going to give Lulu a miss and try Amazon’s services directly. Again, not entirely convinced, but if I don’t it a shot, I’ll never know for sure.

Fret not, you non .mobi guys. Once the clearing period for the KDP thing has past – something like 100 days – I’ll be pushing it out on all other platforms.

What about the Front Cover?

Yeah, that’s been put to one side for a tick. The due date for that is May 1st so there’s no rush to get that done.

OK, OK, I’ll give you the work in progress:

TedrickGritswell13I’ve got the font sorted – pretty happy about that, and I’m getting advice from one Mr. Whiteread regarding the colouring, font weight and other factors. On top of that, Mister Gritswell got some suckers and more shading, although I think we need some shells and grit and some more crud in the water.

Ah, there I go again, getting caught up in the front cover when I’m supposed to be printing out the darn draft and wearing out my red pen. I can’t afford to get complacent.

On that note…Mini Jeztyr Logo goodnight!

It’s that time again…

‘Jolimont Street Ghost’ second draft is done. Still a few things to tidy up. Still some paragraphs that need work. But now it’s time to break out the red pen.

Yeppers, it’s head down, bum up, editing hat on with some white noise flooding my ears, reading over the printed pages of the next great thing, cup of coffee dripping onto the pulp, marking little annotations with my red pen in cryptic squiggles and hieroglyphs.

There’s more to consider than just the story, though. Now that I’m at the pointy end, I need to update the Paranormology series image, figure out an actual release date rather than ‘sometime around March-ish’ – ah, a deadline.

What else?

And, you know what? I’ve been doing some thinking. This episode is in stark contrast to Grosvenor Lane, which is light-hearted and childlike. As I was doing the second draft, I realised the protagonist has grown a lot. His thoughts and attitudes are more adult and the situation he finds himself in is less Enid Blyton and more Howard Lovecraft, and this transition is palpable across the other two books.

It wouldn’t be fair to judge the series based on a single book now, would it?

So, as an extra kicker, Jolimont Street Ghost will be free.

As such, there’s no pre-release period, so I’m going to have to factor that into my release date as well.

Aw, man. More work.Mini Jeztyr Logo