Before I get onto a problem I had with converting a Microsoft Word document to PDF for printing to Lulu (compelling stuff, I’m sure you’ll agree), I thought I had better mention something more immediate, tangible and beneficial to everyone. […]
Read moreCategory: Marketing
What week is it?
Is it Wear your Best to Work week? I’m all for that kind of thing. I mean, we live in a fantastic age where we have incredible choice for what to wear, so why not bust that suit out and […]
Read moreSpoil Yourself
It’s cold in Melbourne. Don’t know if you’ve noticed? No? The ice that covers the car windows? The chill wind that worms through your jacket and tickles your tummy when you’re not paying attention? Ring any bells? When it’s cold, […]
Read moreIt’s on again – Smashwords Summer Sale!
For the ninth year in a row – there’s a trend, can you tell? – the Smashwords Summer (Winter in the Southern Hemisphere) Sale or, as I like to say, SS(WSH)S is on. From the 1st of July to the […]
Read moreKDP – The Cover Pt II
Last post I uploaded the front cover to the KDP creator. I had blundered in that the DPI or dots per inch setting was at a default of 72, rather than the required 300. Changing the DPI to 300, re-exporting […]
Read moreThat Octopus is on his way!
I told you I’d do it! Tedrick Gritswell of Borobo Reef is up for pre-release. What does that mean for you? It means you can pre-order it so that, on 1st of June, 2017, it gets automatically added to your […]
Read moreEditing – Ugh… Do I have to?
Who ever said that writing was glamorous? Not me, I can assure you. I can think of many words to describe it. Glamorous doesn’t make the list. The writing bit is fun. You know, making up the story and getting […]
Read moreBranding Yourself (Ouch, baby)
Last post I ended with the line “…Why not stick a little of you inside there?” ‘There’ being your work, ‘you’ being you. It’s a vague line. It kind of smells arty-farty or new-age or cliched or something, doesn’t it? […]
Read moreTell me a bit about yourself
In the previous post, I told you that, along with all of your other hats, your going to need to don a marketing cap. Goody. Sounds like fun. Let’s start with a few cliches: You are an artist. You make […]
Read moreThe Struggle of the Artist – Marketing
You’ve written a book. Super! You’ve edited it, you’ve put it through the wringer a few times, ironed out the bumps, made a front cover, and it’s looking shmick. You head over to your favourite publisher – Smashwords, KDP, Lulu, […]
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