Publishing Jolimont Street Ghost should have been a ‘crack a beer and take a week or two off moment’. After all, the hard stuff is done. Writing and editing and proofing and all of that stuff. Done. Front cover and page dimensions and blank space checks. Done. Converting and publishing and getting it approved. Done.
Then comes the next part, the bit you really, really wish you could forget about. Jolimont Street Ghost was pushed up in digital format (a little early, but let’s not dwell) and, thanks to Smashwords’ awesome Channel system, it gets distributed to a lot of major players like iTunes, Barnes and Noble and Kobo, along with newer ones like Scribd and Overdrive and Txtr.
Is there a glaring omission to this list? Amazon? One needs to do that oneself. That’s not a failing of Smashwords, rather that’s an annoying fact of Amazon. I won’t go into my usual rant, suffice to say it takes a bit more work to take what you’ve already done and distribute it elsewhere. Google Play? Same deal.
So to distribute it via the ‘other guys’, it’s a matter of copy-pasting a lot of the meta-data, title, series, author, ISBN, etc. and going through the motions on their sites, uploading in the correct formats – epub, png and pdf for Google, mobi and jpg for Amazon – and then submitting for their scrutinisation.
The genre issue is a funny one. Seems everyone has their own way of doing it and, while there appear to be standards, not everyone uses them.
For example, with Paranormology, I believe it sits somewhere in a “Ghost” genre, rather than “Horror”, but that isn’t always available at all distributors. OK, so “Science Fiction” is too broad, “Paranormal” exists in one standard but not another. Sheesh! At this point it’s a best-effort approach, near enough is good enough, move on.
Tags. This is another point that has me confuddled and bewused. Some distributors like single words, others like phrases, some have unlimited tags, others a maximum. Don’t put the title in the tag, but try to keep tags similar to books of the same type… Yeah, again, I hit the Sheesh! button and give it a best effort once more.
Of course. This is just what needs to be done to get it up and out. After that, you need to download it all again in the various formats, to make sure the formatting ain’t up the wall. You see, converting your manuscript to ePub and Mobi and PDF and RTF can leave weird spacings or blank pages or dropped fonts, all of which looks unprofessional and is distracting to the reader.
My advice is to follow the Smashwords’ submission guidelines. Their converter is very decent and works like a charm so long as you stick to the guidelines. Sure, you can always re-submit if you need to but, trust me, you don’t want to.
After all, there’s a headless beer slowly getting warmer over there…